About

Marc has a soft spot for established SMEs

... because they are vital to the economy.

Europe counts about 26 million SMEs (some 99+% of all businesses)

and they account for about 2/3 of total employment.

To say that SMEs are crucial to economic growth is an understatement. 

And mature SMEs are no longer looking for venture capital,

but (need to) focus on growth and expansion  and this

without a business development unit at their disposal. 

Hence our sweet spot:

new revenue growth and validation of additional growth engines* for established SMEs.

*in addition to revenue streams from core business through a high-performing sales and marketing process

Sectors

We operate through business sectors because

• a business development process leading to new revenue growth is generic
• and because we find that SMEs experience similar complexities in growth journeys.

Yet our solutions are always customized to the company and the growth ambition.

SMEs, rather than start-ups and large companies

• Start-ups (should) prioritize R&D (and this during several years).
  This because innovation forms the basis for competitive advantage and
  because investors prefer start-ups with a clear focus on innovation.
• Large companies (250+ employees) have a business development competence unit
  and a c-level executive, responsible for revenue growth.
  Moreover, large companies are (over)consulted by the big 4.